Big-picture branding needs a comprehensive method and BrandCracker is just that. It ensures that we look far and look deep for potential risks and precise solutions. It helps nail down the multiple strands of uniqueness that make your organisation special. Very often, we discover under-appreciated assets that contribute to your uniqueness and align them into the greater whole. By involving all key stakeholders, the process creates internal alignment as well as ownership of the solution. For more on the process, please read our article on The Process as Pre-Induction.