Logo & Visual Extensions
A global philanthropy-research lab, Aastar fulfills her calling in building a research, teaching and philanthropic agenda to scale-up good ideas to their highest potential and maximum reach. The organization is dedicated to bring down the goliaths philanthropy faces but to do so with simplicity, creating harmony and balance.
Aastar’s brand identity of ‘Elegant Expansion’ is articulated through it’s visual identity. This logo depicts the balance of the Sun and the Earth. The magnificent radiance of the Sun represents the energy, expansion and infinite new possibilities. The defined maze-like lines of the Earth depict that we’re grounded in spreading breakthrough ideas with deep impactful solutions. Together, they strike a balance of limitless expansion and effectiveness.