Logo & Baseline
Breakfast, the most important meal of the day is often skipped over because of the busy lifestyles we lead. Atta Girl is a home-made brand of ready-to-cook South Indian delicacies, made fresh daily. It’s packed with goodness, is both delicious and nutritious, giving one a great, healthy start every day. It gives you the energy you need to have it all.
The logo and packaging for this product is designed to make it stand out on the cluttered shelf of breakfast foods. This design gives it a look of freshness and cues a bright sunny day with a fresh start. The font adds a zing to the pack, making it look like it has come from a contemporary kitchen rather than a traditional one. The visuals cue a sense of energy, which translates to what the food can do for you too. The imagery is kept organic, making the product feel natural and home made.