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The Centre for Law and Policy Research was established in 2009 to harness the power of the law for the betterment of the marginalised. The non-profit uses research and litigation to positively impact policy, and to make the Constitution work for everyone.
CLPR has pioneered truly ground shifting change in the everyday lives of vulnerable groups. However, the scale and essence of their work is often lost in legal-speak that is alienating to the very people it serves.
Our work with CLPR involved clarifying strategy workshops to define a common vocabulary and articulate the unified sense of purpose they bring to their work.
A clear positioning and personality was extended into the CLPR website re-design. A distinct visual language was used to ensure ease-of-navigation through the content-heavy, resource-rich site.