Logo & Visual Extensions | Brand Narrative
An initiative of the NVM Trust, Ekatvam seeks to connect people and ideas, and create oneness. It strives to harmonise music, contextualise Indian ethics and uplift the elderly.
The identity taps into the traditional role of the temple as a community centre. The form and pattern used reinforce the similar role Ekatvam plays as a centre of Vedic knowledge and Carnatic music, as well as a home for the aged.
The identity and resultant design language have been extended to the brand’s stationery and website.