Entrust partners with those with exceptional wealth and helps them manage their investment and legacy related affairs. As an emerging idea in the Indian market, the organisation’s strategy needed to differentiate its service from high cost and conflict-prone private wealth management services.

Captured in the idea of ‘Wise Wealth,’ the magnetic essence of the brand provides a philosophical compass that is aimed at attracting only those who believe in a clean, cautious and quiet way of being wealthy. It also provides the brand with a Thought Leadership posture around which to organise its offerings for this highly sophisticated clientele.

It helps the brand get a pole position in appealing to an emerging mindset among the exceptionally wealthy.