Brand Strategy | Magnetic Essence
Brand Narrative | Strategic Segmentation
Logo & Baseline | Visual Extensions
Thought Leadership Articles | Website
Entrust partners with those with exceptional wealth and helps them manage their investment and legacy related affairs. As an emerging idea in the Indian market, the organisation’s strategy needed to differentiate its service from high cost and conflict-prone private wealth management services.
Captured in the idea of ‘Wise Wealth,’ the magnetic essence of the brand provides a philosophical compass that is aimed at attracting only those who believe in a clean, cautious and quiet way of being wealthy. It also provides the brand with a Thought Leadership posture around which to organise its offerings for this highly sophisticated clientele.
It helps the brand get a pole position in appealing to an emerging mindset among the exceptionally wealthy.
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Right from our naming, to the look – everything was a question mark and needed to be redone. That is when Cracker & Rush came in and nailed it exactly. Right from the look and feel of the brand, to how we communicate, what our key words are – they are a class apart. A lot of value was added by Cracker & Rush.
Principal Founder & Managing Director
Entrust Family Office