The Geppetto range of toys distinguishes itself from other hand-crafted brands through its commitment to all things natural. It offers a range of puzzles, games and building blocks made from locally sourced wood and coloured with locally found dye.

The visual identity draws inspiration from the brand’s offering of traditional wooden blocks. The logo comes together through these blocks to form the different letters of the brand name. Bright and vivid colours capture the cheerful exuberance of childhood.

This visual language was also extended into bags, gift cards, tags and packaging.