Manual | Calendar
India’s largest microfinance institution provides various financial services to those excluded from mainstream banking. These services are delivered through a rapidly growing network of branches called Jana Centres, which are largely staffed by low-income, semi-literate youth. Our task was to help standardise the processes across a rapidly expanding network of Jana Centres. We designed an innovative system, which coupled a visual ready-reckoner with a monthly calendar to simplify the procedures essential to the running of a Jana Centre. Through a custom-designed visual iconography, the manual depicts over 80 critical processes across various spheres including Sales, Operations, IT, HR and Collections.
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One of the things Cracker & Rush does really well is take a very complex idea and simplify it and also, bring in a very elegant and clean design language which the user doesn’t realise how complicated it could have been.
Head, Chairman’s Office, Jana Group