Brand Strategy | Brand Architecture
Brand Identity | Visual Strategy
Kovilpatti Lakshmi Roller Flour Mills (KLRF) is a corporate group with business units in several sectors including foundry, metal casting, textiles and sheet metal works. Each business unit’s design language was created independently and lacked a common, cohesive brand narrative.
The new visual identity draws its inspiration from a leaf, a symbol of regeneration, eternal growth, possibilities and new beginnings. The leaf is stylised to denote the letter ‘K’ of the brand name, and points ahead, reflecting the brand’s move to contemporize its operations and identity.
The design language created introduces a uniform look and feel across all of the group’s business units and also represents the company’s vision to work towards a greener future.