MVJ

Rebranding rooted in the brand's essence

Category

Education

Foundational Assets

Brand Identity | Visual Extensions

As an educational institution, MVJ College of Engineering helps its students lay the foundation for a bright future. The institution also lays the roots for dynamic and creative learning. The brand’s visual identity draws its inspiration from this and the college’s engineering character. It stylistically extends the ‘V’ in the brand name to form a square root, the symbol of doubling potential. This also re-enforces that the college is at the root of successful futures.

Collaterals like brochures, hoardings, website, merchandise and student ID cards have all been designed keeping in mind this visual language.

Cracker & Rush: Case Study - MVJ - Stationery Cracker & Rush: Case Study - MVJ - Logo - Before & After Cracker & Rush: Case Study - MVJ - CD Sleeve & Print Ad Cracker & Rush: Case Study - MVJ - Website Cracker & Rush: Case Study - MVJ - ID Card & Diary Cracker & Rush: Case Study - MVJ - Billboard Cracker & Rush: Case Study - MVJ - Cap & Brochure Cracker & Rush: Case Study - MVJ - Tie & Bag Cracker & Rush: Case Study - MVJ - Bus branding Cracker & Rush: Case Study - Bearys - T-shirt & Brochure