Brand Identity | Visual Extensions
As an educational institution, MVJ College of Engineering helps its students lay the foundation for a bright future. The institution also lays the roots for dynamic and creative learning. The brand’s visual identity draws its inspiration from this and the college’s engineering character. It stylistically extends the ‘V’ in the brand name to form a square root, the symbol of doubling potential. This also re-enforces that the college is at the root of successful futures.
Collaterals like brochures, hoardings, website, merchandise and student ID cards have all been designed keeping in mind this visual language.