Pioneering home-based healthcare since 1996, the brand needed a careful recalibration of its substantial brand equity to scale up and expand across geographies and into more specialised forms of care. It needed to create the assurance of modern, hospital standard of care while keeping its accessible persona intact. Together with Phantom, we developed a new identity and articulated a strategic vision for the brand as it continues to bring novel solutions that make your home the best place for you to receive healthcare.