Naming & Architecture
Logo & Baseline
The Chopras Group is the pioneer of global education, enabling students to study at top universities abroad since 1995. Having led the sector for over 2 decades and making studying abroad more accessible, today, the Group is ready to once again pioneer the future. It is opening up a world of possibilities in education and mobility through a combination of physical assets, technology and global partnerships.
Our work with the group helped distil the core values of the legacy brand and articulate a renewed purpose and vision for the sector. Along with a change in name, we designed an identity that reflects the new vision and dynamism of the evolving brand.
This identity draws inspiration from a fountainhead, a source that continually revitalizes and renews those who come to it. We represent the fountain through radiating lines flowing with energy and youthful idealism. ‘The fount’ is an expression of the optimism of new beginnings and the assurance that the sky is the limit. Designed as a symbol that captures the essence of TC Global as a source, the identity lends itself to multiple extensions across platforms, both physical and digital.