For the identity creation of Tree of Life, a yoga and Pilates studio, we drew our inspiration from the balance, harmony and inner peace yoga epitomizes. This was depicted visually using the rings of a tree trunk. The imagery also symbolizes a strong core and wholesome living.

An actual print of a cross-section of a tree trunk was used for the logo and a stark black and white theme was adopted to create a distinct look and feel.

The created visual language was also adapted to various collaterals including stationary, clothing, merchandise, cup holders and brochures.