Brand Strategy | Strategic Segmentation
Logo & Visual Extensions | Brand Narrative
Unnati is a unique 50-day vocational and life skills training programme that offers 100% job guarantee. In the last 10 years, the organisation has trained and placed more than 5000 individuals.
A million youth are expected to enter India’s job market, every month. In the current scenario of unreliable, unprofessional and ineffective vocational training programmes, Unnati’s is a highly credible, effective and high-quality act that connects with the aspirations of the youth. We helped Unnati craft an inspiring identity that captured their unique perspective towards the national goal.
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Many a times, I say that Ashutosh knows more about Unnati than we probably do. We have had a great journey with them. Whether we give them business or not, they will always be a part of our business. They have done this project largely pro bono and it doesn’t come that easy. We are really grateful to their team for this.