Unnati

Inspiring pride and commitment through an iconic identity

Category

Education

Social Sector

Foundational Assets

Brand Strategy | Strategic Segmentation

Logo & Visual Extensions | Brand Narrative

Unnati is a unique 50-day vocational and life skills training programme that offers 100% job guarantee. In the last 10 years, the organisation has trained and placed more than 5000 individuals.

A million youth are expected to enter India’s job market, every month. In the current scenario of unreliable, unprofessional and ineffective vocational training programmes, Unnati’s is a highly credible, effective and high-quality act that connects with the aspirations of the youth. We helped Unnati craft an inspiring identity that captured their unique perspective towards the national goal.


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Many a times, I say that Ashutosh knows more about Unnati than we probably do. We have had a great journey with them. Whether we give them business or not, they will always be a part of our business. They have done this project largely pro bono and it doesn’t come that easy. We are really grateful to their team for this.

Ramesh Swamy
Trustee, Unnati

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