Brand Strategy | Brand Narrative
Logo & Baseline | Naming & Architecture
An already unique act in the legal space prepares itself for a more competitive future by emphasising its commitment and Thought Leadership.
Vahura is a specialist talent placement and HR consulting firm for the legal domain. As the Indian market is likely to open up for international firms to open offices in India, Vahura’s understanding of, and commitment to, its home market needed to be emphasised. The rebranded Foundational Assets i.e., the logo and the baseline give a solid institutional feel to the name along with an intimate connection with its Indian origins. The baseline ‘Because our Laws need Champions’ captures the magnetic essence of the brand. The brand’s Thought Leadership stance is to help bring world-class standards and recognition to the Indian legal domain.
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What Cracker & Rush did really well was combine branding, strategic consulting and design all together and help distil and articulate our purpose, our brand identity and weave it together beautifully. It was a co-creative experience because it’s so rare for someone to get where you are coming from but also help take you where you want to go.