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Counselect

Shaping the Future of Legal Work

SECTOR

Professional Services

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Legal Services

SERVICES

Positioning

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Narrative

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Visual Identity

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Visual Language

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Website

Context

Counselect is India’s premier provider of secondments since 2018. They needed a rebrand to reflect their evolution from filling talent gaps to offering comprehensive, multidisciplinary solutions for legal departments. The goal was to position Counselect as a leader in legal innovation while staying true to its mission and values.

Our Approach

We began by delving into Counselect’s vision for the sector. Through in-depth discussions with clients, professionals, and the team we identified key pain points in traditional recruitment and the evolving nature of work in the legal industry. This led us to craft a new brand narrative that emphasizes an integrated approach to innovation.

Let’s talk

Schedule a 30 min discovery call

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