murty trust
Sharing a rich and rare legacy
SECTOR
Social Sector
SERVICES
Positioning
|Narrative
|Visual Identity
|Naming
Context
The Murty family, with some preferred areas of focus, sought a distillation and articulation of the institutional brand based on the legacy of Mr Narayana Murthy and Mrs Sudha Murty, to guide ongoing acts of giving.
Our Approach
We worked with the key stakeholders to distill the essence of the Murty brand. Deeply rooted in Indian culture, the Murty Trust is poised for contributing to India’s progress. This idea is brought alive with a visual identity inspired by the iconic elephant, a symbol integral to India. Just like the wise elephant, a keeper of memories, the foundation strives to be a guardian of India’s rich heritage as well as navigating its journey towards advancement.
