Ashutosh Wakankar

Co-Founder & Head, Strategy

Barring a short misadventure into Engineering, my life has been a series of lucky breaks. Although a Bhopal boy at heart, I found my calling during my post grad at MICA. Over 15 years down the road, I am still all in on the power of brands to improve lives. There are many things to get right and many more skills to pursue. I see myself doing this work for the rest of my life. My role at Cracker & Rush is to bring vision and guts to our work. Outside of that I am responsible for overall operations, securing new business and working closely with every client to bring their brands into sharp focus.