what we do

We work with

Emerging Marketers

to develop

FOUNDATIONAL BRAND ASSETS

that help them ATTRACT
talent and customers alike.

Our work in

seconds

Our Services

BRAND STRATEGY
+
IDENTITY DESIGN

STRATEGIC IDENTITY

Client Speak

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RAJMOHAN KRISHNANENTRUST FAMILY OFFICE

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Right from our naming, to the look – everything was a question mark and
needed to be redone. That is when Cracker & Rush came in and nailed it
exactly. Right from the look and feel of the brand, to how we communicate,
what our key words are – they are a class apart. A lot of value was added
by Cracker & Rush.

Client Speak

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Ritvik LukoseVahura

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What Cracker & Rush did really well was combining branding, strategic
consulting and design all together and helped distil and articulate our
purpose, our brand identity and weave it together beautifully. It was a
co-creative experience because it’s so rare for someone to get where
you are coming from but also help take you where you want to go.

Client Speak

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RAMESH RAMANATHANJANA GROUP

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They are world-class at their craft. The understanding of brand and the
sharpness of recognising how to communicate that brand, and what it
stands for, to a complex set of stakeholders. Ashutosh brings that in
immeasurable degrees and Ruhi brings a complementary set of skills on
the design front. And that combination of brand strategy and design is
actually unique in the marketplace today.

Our purpose is to help you pin down what is

TRULY MAGNETIC

about your organisation.

Bold Perspective + Brilliant Design

MAGNETIC BRAND

Articles

The 4 Dimensions of Building an Institutional Brand

Educational institutions use many forms of media – like brochures, social media, educational fairs and college festivals – to market…”

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From the Blog

An Intern at Cracker & Rush Has No Name

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Is your Non-Profit a Brand?

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Careers

We believe you can have fun while pursuing excellence.
We call this

Joyful Brilliance.

Are you the right fit?

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Meet Our Folks

Portfolio of Clients

At Cracker & Rush, our vision is to be the most sought-after providers of rebranding solutions through a combination of strategy and brand identity design. We conceive and craft the FOUNDATIONAL BRAND ASSETS that help MAGNIFY what is MAGNETIC about the client ORGANISATION.
We do this by helping articulate the strategic identity of the brand through its core values, core purpose, vivid vision, desired brand positioning, desired brand personality and brand architecture, and then converting it into a powerful visual identity which includes the logo and the tag-line, brand extensions like digital, packaging, annual reports, corporate brochures, sales collaterals, website design and other visual assets that tell the story of the organisation in a compelling manner.
We have expanded the idea of Foundational Brand Assets into areas like training manuals, signature employee induction programmes, way-finding systems for large campuses as well as pictogram-based visual language for all internal communication.
We have worked on rebranding the company brand for several trusted, well- established institutions in healthcare and education, fast-growing organisations in emerging categories like microfinance, banking, wealth-management and children’s education, as well as the social sector.

HEALTHCARE

DR. REDDY’S, NIGHTINGALES HOME HEALTH SERVICES, RAMAIAH MEMORIAL HOSPITAL, RAMAIAH INDIC SPECIALTY AYURVEDA

FINANCIAL SERVICES

JANALAKSHMI FINANCIAL SERVICES, JANA SMALL FINANCE BANK, ENTRUST FAMILY OFFICE

EDUCATION

RAMAIAH UNIVERSITY OF APPLIED SCIENCES, MADRAT GAMES, i-CUE

SOCIAL SECTOR

REAP BENEFIT, UNNATI CENTER FOR VOCATIONAL TRAINING

TECHNOLOGY

MICROSOFT RESEARCH INDIA

PROFESSIONAL SERVICES

VAHURA (LEGAL TALENT CONSULTING), LEVERAGE (HR CONSULTING)