BRAND STRATEGY + DESIGN

At Cracker & Rush, our vision is to be the most sought-after providers of rebranding solutions through a combination of strategy and brand identity design. We conceive and craft the FOUNDATIONAL BRAND ASSETS that help MAGNIFY what is MAGNETIC about the client ORGANISATION.
We do this by helping articulate the strategic identity of the brand through its core values, core purpose, vivid vision, desired brand positioning, desired brand personality and brand architecture, and then converting it into a powerful visual identity which includes the logo and the tag-line, brand extensions like digital, packaging, annual reports, corporate brochures, sales collaterals, website design and other visual assets that tell the story of the organisation in a compelling manner.
We have expanded the idea of Foundational Brand Assets into areas like training manuals, signature employee induction programmes, way-finding systems for large campuses as well as pictogram-based visual language for all internal communication.
We have worked on rebranding the company brand for several trusted, well- established institutions in healthcare and education, fast-growing organisations in emerging categories like microfinance, banking, wealth-management and children’s education, as well as the social sector.