Co-Founder & Head, Design

I consider myself a visual person. Art & crafts have been my co-travellers in exploring how colours, shapes, alphabets and numbers come together to create stories. CKP, NIFT and Ray & Keshavan have been important pit stops in my journey towards Cracker & Rush. I back my intuition with practice, curiosity and observation to bring the brand story alive. At C&R, my role combines the two extremes of guiding the big picture of the firm, with an eye for detail on every piece of work that gets shipped. At heart, I am an explorer – of places, recipes, and a myriad delights that make life interesting. A proud resident of Bangalore, I live with my architect husband, Dhanwant, daughter Maaya and our pet slug.