icue
Bringing a new-to-market concept into sharp focus
SECTOR
Education
|Entertainment
SERVICES
Positioning
|Narrative
|Visual Identity
|Website
|Visual Extensions
|Packaging
Context
In a world dominated by screens, the vibrant realm of children’s imagination is slowly fading away. Parents are caught up in their busy lives, and the joy of reading is at risk of becoming a forgotten treasure.
Our Approach
i-Cue offers a way to revive the world of children’s literature. It offers home-delivery of carefully curated, age-appropriate books. The mission is simple: to reignite the spark of curiosity in young minds and transport them to extraordinary worlds through the power of storytelling.
TESTIMONIAL
Ruhi, Ashutosh and their colleagues are a dedicated and creative team. Ashutosh with his brand strategy and Ruhi with her creativity together have crafted for i-Cue a brand new identity that has helped position i-Cue for its future growth. They have been able to expertly transform the thoughts, vision and passion of i-Cue’s founders into form. i-Cue could not be more pleased with its new identity. Ruhi and Ashutosh’s involvement, understanding and intuitiveness has brought out i-Cue’s singularity and distinctiveness.
