Societal Platform (Thinking)

Social Good meets Scalability

SECTOR

Social Sector

Platform

SERVICES

Positioning

Narrative

Visual Identity

Website

Context

In a world brimming with potential for positive change, Societal Thinking (formerly Societal Platform) extends an invitation to the social sector, urging them to amplify their impact. It firmly believes that platform thinking has the power to redefine the scaling of social sector work, just as it has revolutionised market-driven sectors. The transformative benefits of platforms, encompassing shared infrastructure, co-created solutions, and network effects, are all around us, waiting to be harnessed.

Testing the Idea and its Adoption

In the early stages, Societal Thinking wanted a deeper understanding in order to effectively communicate the significance and relevance of this approach. Through extensive research, we delved into the complex ambitions of social leaders, uncovering their motivations and the barriers to the widespread adoption of the Societal Thinking approach. With these valuable insights, we distilled a powerful brand message and crafted a new identity that encapsulates the very essence of Societal Thinking’s transformative vision.

Positioning

Societal Thinking wholeheartedly embraces the opportunity to transcend boundaries, dismantle barriers, and harness the collective potential of humanity. It dares to imagine a future where the social sector flourishes, propelled by the transformative force of platform thinking. Guided by the unwavering spirit of compassion it is aiming to catalyse positive change on an exponential scale.

Visual Identity

The identity we designed radiates purpose, unveiling a distinct visual language that ignites the imagination. It serves as a symbol of the possibilities that lie ahead when the power of platform innovation merges with the noble pursuit of social impact.

WEBSITE

This positioning, firmly rooted in acceleration and accessibility, now comes alive through the website, empowering individuals and organisations alike with a compelling call to collective action. It aims to ignite a fire within the hearts of those who dare to dream on a scale that reaches entire populations.

View website here

TESTIMONIAL

C&R was not a vendor or an agency that we hired just for an assignment – they are an extension of our team. They on-boarded with a lot of reading and research, in-depth conversations with our stakeholders and discourses with the team, and a handful of heated arguments – and they did this with joy, professionalism and deep knowledge. Through the engagement, they framed introspective questions, introduced us to new analogies and delivered a powerful narrative. We are now about to start the next phase of our engagement and are excited to witness the manifestation of the renewed narrative

SANJAY PUROHIT

Chief Curator, Societal Platform

Former Chairman of the Board, Infosys Consulting