Anna Chandy & Associates

Mental Health Comes of Age

SECTOR

Professional Services

SERVICES

Positioning

Narrative

Visual Identity

Strategic Mantra

Website

Visual Extensions

Manifesto

Context

In a world where conformity often stifles our true selves, Anna Chandy emerged as a beacon of hope and transformation in the realm of mental health. Her groundbreaking approach to therapy shattered conventional norms and empowered individuals to embrace their vulnerabilities with courage.

As the most well-known therapist in India, Anna Chandy has redefined the landscape of mental health. Her ambition went beyond personal practice; she sought to institutionalise her unique approach, touching the lives of countless individuals and transforming lives at large.

OUR APPROACH

To capture the essence of Anna Chandy’s unique perspective, we started with research and discovery. We dove deep into the stories of her team and clients, unearthing a consistent theme —therapy with Anna Chandy was a powerful catalyst for authenticity, guiding individuals towards the courage to be themselves.

Insight and Positioning

This transformational journey became the foundation of our work, distilled into a two-word positioning that captured the ideal we all aspire to—being brave in our vulnerability. It was a call to embrace our shadows, to shed the masks we wear and step into the fullness of our authentic selves.

Logo and Mantra

The powerful message found its visual expression in a logo that depicted the metamorphosis from living partially to embracing our true essence. We captured the insight in a promise – “A Brave New You.”

WEBSITE

Through a moving manifesto and a captivating website, we invited individuals from all walks of life to embark on their personal journey of self-discovery, guided by the wisdom and expertise of Anna Chandy.

Today, Anna Chandy’s revolutionary approach is creating a brave new world—one where vulnerability is celebrated, authenticity reigns supreme, and the transformative power of therapy opens doors to a life of purpose and fulfilment.

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