Dementia India Alliance (DIA)

Bringing Help and Hope


Social Sector




Visual Identity


Visual Language


In India’s complex culture, characterised by intense emotions, formal social protocols, language and literacy barriers, mental health—especially dementia—faces significant stigma. The Dementia India Alliance (DIA), a pioneering support group for caregivers of those effected by Dementia aims to change how India perceives this condition. They offer support lines, online clinics, and training and focus on making Dementia a key feature in India’s policy development. DIA, sought an evocative, inclusive symbol that communicated the cause without medicalising it.

Our Approach

Our research indicated a three-fold rise in dementia cases globally and a doubling of cases in India by 2050. What struck us was that while the statistics are huge, the experience of dementia and the loss of independence itself is a lonely journey for the individual and the caregiver(s). With the anticipated numbers, there is an urgent need to make the cause more personal, where each one is aware, and responsible in the fight against loneliness and isolation while connecting families. The alliance is a big step in this direction to make Dementia Awareness a movement in India.

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