inframat
A leading GP Pipe manufacturer strengthens its position
SECTOR
Product
SERVICES
Positioning
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|Strategic Mantra
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Context
Inframat, a rapidly expanding manufacturer of GP pipes, is a focused and niche player in the industry. With a commitment to maintaining exceptionally high quality standards in an otherwise disorganised sector, they strive to revolutionise the market. Yet, they face the challenges of competing in a fragmented landscape, lacking quality benchmarks, and a dominant market leader commanding exceptional name recognition.
In this dynamic environment, Inframat recognised the urgent need to establish a clear positioning that would showcase their unique value in the market.
Our Approach
Extensive research uncovered qualities that truly set them apart. While their product differentiation may not be immediately apparent, their service excellence resonated strongly with dealers. In an industry riddled with uncertainty, Inframat emerged as a brand of dependability, consistently meeting the needs of their valued partners.