inframat

A leading GP Pipe manufacturer strengthens its position

SECTOR

Product

SERVICES

Positioning

Narrative

Visual Identity

Strategic Mantra

Website

Name

Context

Inframat, a rapidly expanding manufacturer of GP pipes, is a focused and niche player in the industry. With a commitment to maintaining exceptionally high quality standards in an otherwise disorganised sector, they strive to revolutionise the market. Yet, they face the challenges of competing in a fragmented landscape, lacking quality benchmarks, and a dominant market leader commanding exceptional name recognition.

In this dynamic environment, Inframat recognised the urgent need to establish a clear positioning that would showcase their unique value in the market.

Our Approach

Extensive research uncovered qualities that truly set them apart. While their product differentiation may not be immediately apparent, their service excellence resonated strongly with dealers. In an industry riddled with uncertainty, Inframat emerged as a brand of dependability, consistently meeting the needs of their valued partners.

Brand Positioning

Drawing from this, we distilled their uniqueness into a powerful two-word concept that showcases their reliability and responsiveness. The company name itself was shortened to IM, a concise and impactful representation of their commitment to being there for their customers.

Mantra & visual identity

“I’m there for you” became the inspiring mantra, embodying their dedication to going above and beyond to support their clients. This mantra echoes throughout their organisation, reminding each team member of the mission to provide service excellence and to be there for those they serve.

To further reinforce their distinctiveness, a new logo was crafted, utilising a bold and distinct colour palette with purple as the primary colour. This visual identity sets IM apart from the competition, instantly capturing attention and conveying a sense of innovation and service excellence.

WEBSITE

This revised name and identity came alive through an informative and elegantly structured website, designed to communicate clearly to its target stakeholder. It extends the visual language to integrate the various shapes without interfering with the primary objective of making information available.

View website here

Leading Ahead

IM’s journey is one of embracing opportunities, driving innovation, and setting new standards of excellence. With their commitment to reliability and their inspiring mantra “I’m there for you,” they are ready to lead the industry into a new era.