Forwater

Collective Action to Solve India’s Water Crisis

SECTOR

Social Sector

SERVICES

Visual Identity

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Website

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Visual Extensions

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Naming

Context

ForWater is an innovative platform that uses technology to solve important problems in India related to water control and conservation. ForWater brings together different people and groups working in the water sector by giving them a place to share ideas and best practices. It acts as a repository for best practices and makes it easy to find useful material, data, and expert insights. The main goal is to get everyone to work together to solve India’s long-standing water problems.

NAMING

The name “ForWater” tells you right away what the brand is about. It shows the brand’s core values of teamwork, openness, and accessibility by being simple and to the point.

LOGO

ForWater’s logo is based on the “Kalash,” an important water vessel in Indian culture that represents plenty and the core of life. The use of the ‘kalash’ shows that the brand can hold many different ideas on a single base. It also highlights the brand’s Indian roots and shows how important water is when there isn’t enough of it.

WEBSITE

This logo was then turned into a unique visual language that was used on the stationery and website of the brand.