Sudha Murty

Simple Stories, Infinite Wisdom

SECTOR

Entertainment

SERVICES

Visual Identity

Visual Language

Website

Context

In the realm where stories are born, Sudha Murty emerges as a gifted storyteller delivering meaning and insight. An author, entrepreneur, and philanthropist, her multifaceted persona inspires her vibrant narratives. From the tender age of 10, she has been crafting tales that capture hearts young and old alike. With a prolific career spanning three decades, she has penned 40+ books across genres. Her simple prose invites readers into a world where mythology, morals, and magic converge, creating an enchanting tapestry of imagination and enlightenment. With each tale, she instills not just entertainment but also timeless values, fostering a love for literature that transcends age and background.

Now, as she curates her literary legacy, she wanted a website that captures her philosophy and is home to her rich body of work.

Our Approach

To capture the essence of an icon like Sudha Murty, we embarked on a journey of understanding. Through heartfelt conversations we delved into the minds of the family, uncovering the essence of this remarkable person.

Visual Extensions and Website

We started by gathering information about each book and aspects of Sudha Murty’s personality. The design took inspiration from her life and work, incorporating elements found in her books such as a mango tree, birds in the clouds, local candy, and squirrels. These elements were rendered in a gentle style and combined with a structured pattern, reminiscent of the simple border of her saree, to capture the essence of Sudha Murty. Additionally, the website prominently showcases Gopi, her beloved dog, wagging his tail as a welcoming invitation into their world.

View website here