Jana Small Finance Bank

The Journey from Microfinance to Bank


Financial Services


Event Design




In 2017, Janalakshmi, the microfinance organisation, embarked on a new journey, securing a licence to establish and operate a small finance bank. With this evolution, the organisation was reborn as Jana Small Finance Bank (JSFB).

Our mission was clear: to preserve the essence of Janalakshmi while redefining its identity within the realm of banking. We faced a challenge beyond a name change. Our task was to bridge the gap between microfinance and the world of banking, crafting an engagement for both existing customers and the aspirational affluent.

Our Approach

Although Jana Group operates across diverse verticals, a common thread runs through its endeavours—the vision to transform the quality of life through the power of inclusion. We ensured this sentiment continues in the logo we designed for Jana Small Finance Bank.


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