Janaagraha
Revitalising a Two-Decade Legacy
SECTOR
Social Sector
SERVICES
Visual Identity
|Website
|Visual Extensions
|Book
Context
Our bond with Janaagraha dates back to its very conception, when one of our co-founders played a small but significant role in the launch of an institution that would redefine the trajectory of urban development. When the call came to reimagine the brand in line with its 20th anniversary, we were more than a little excited.
Over the years, Janaagraha has matured from focusing solely on citizen engagement to embracing a broader spectrum of urban transformation challenges. This growth necessitated a reimagination of the brand to encompass its expanded scope and to make its iconic logo more digitally adaptable.
Our Approach
Our journey began with the delicate task of streamlining the logo while preserving its core identity. From there, we created comprehensive brand guidelines to ensure consistency in its use.
TESTIMONIAL
They are world-class at their craft. The understanding of brand and the sharpness of recognising how to communicate that brand, and what it stands for, tTRILEGALlex set of stakeholders… Ashutosh brings that in immeasurable degrees and Ruhi brings a complementary set of skills on the design front. And that combination of brand strategy and design is actually unique in the marketplace today.
