Janaagraha

Revitalising a Two-Decade Legacy

SECTOR

Social Sector

SERVICES

Visual Identity

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Website

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Visual Extensions

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Book

Context

Our bond with Janaagraha dates back to its very conception, when one of our co-founders played a small but significant role in the launch of an institution that would redefine the trajectory of urban development. When the call came to reimagine the brand in line with its 20th anniversary, we were more than a little excited.

Over the years, Janaagraha has matured from focusing solely on citizen engagement to embracing a broader spectrum of urban transformation challenges. This growth necessitated a reimagination of the brand to encompass its expanded scope and to make its iconic logo more digitally adaptable.

Our Approach

Our journey began with the delicate task of streamlining the logo while preserving its core identity. From there, we created comprehensive brand guidelines to ensure consistency in its use.

The Book

The next step was curating a brand book – a detailed chronicle of Janaagraha’s evolution. This wasn’t just a style guide; it was a time capsule, a narrative of Janaagraha’s journey over time, a guided tour through its numerous initiatives. We hoped this would give stakeholders an intimate glimpse into its scope and far-reaching impact.

the WEBSITE

We then overhauled the website, giving it a facelift to match the refreshed brand identity – more modern, more accessible, and above all, more “Janaagraha.”

View website here

THE EVENT and SWAG

The climax of our collective efforts was an exhilarating event to commemorate the 20th year milestone. Attendees were treated to some trendy keepsakes and an opportunity to pledge their support for the future chapters of Janaagraha’s crucial work in urban reforms.