Revitalising a Two-Decade Legacy


Social Sector


Visual Identity




Visual Extensions




Our bond with Janaagraha dates back to its very conception, when one of our co-founders played a small but significant role in the launch of an institution that would redefine the trajectory of urban development. When the call came to reimagine the brand in line with its 20th anniversary, we were more than a little excited.

Over the years, Janaagraha has matured from focusing solely on citizen engagement to embracing a broader spectrum of urban transformation challenges. This growth necessitated a reimagination of the brand to encompass its expanded scope and to make its iconic logo more digitally adaptable.

Our Approach

Our journey began with the delicate task of streamlining the logo while preserving its core identity. From there, we created comprehensive brand guidelines to ensure consistency in its use. 

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