Prison Aid and Action Research (PAAR)

The Power of Open Prisons

SECTOR

Social Sector

SERVICES

Visual Identity

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Visual Extensions

Context

PAAR, a remarkable not-for-profit initiative, stands as a beacon of hope and transformation in the realm of penitentiary reform. Guided by the belief in the potential of open prisons, its extraordinary founder and promoter, Smita Chakraburtty, champions a revolutionary vision. In a world where traditional prisons suffocate sanity and perpetuate despair, PAAR advocates for a paradigm shift towards open prisons that cultivate constructive environments, embrace personal agency, and prioritise dignity and hygiene.

Within the confines of open prisons, incarcerated individuals experience a renaissance of life. These vibrant communities foster social connections, offer opportunities for paid work, and even welcome the presence of families. Instead of punishment and confinement, the focus is on reformation, reintegration, and the restoration of the human spirit.

The Visual Idea

The identity of PAAR draws inspiration from the pink patang (kite) that dances across the Rajasthan skies, where this reform has taken roots. It is a symbol deeply rooted in the spirit of the initiative. In the logo, the once formidable barbed wires of prison walls gracefully transform into the string of a kite. This powerful visual metaphor reflects the inherent innocence that resides within every prisoner, reminding us that the path to redemption and joy is always within reach.

Rendered in a raw, hand-drawn style, the logo embraces the authenticity and humanistic approach that PAAR embodies. It serves as a poignant reminder of the organisation’s purpose—to guide individuals on their journey towards liberation and transformation. By juxtaposing the before and after, the logo invites both the public and key stakeholders to witness the power of change and the profound impact of open prisons.

TESTIMONIAL

“Open Prison System is a radical idea. Prisons need not be shown through bars, locks and wires. I can’t think of a better imagery than a kite to explain the concept of tethered freedom.”

SMITA CHAKRABURTTY

Founder

PAAR