Ramaiah Group
Education Meets Inclusion
SECTOR
Healthcare
|Education
SERVICES
Positioning
|Narrative
|Visual Identity
|Strategic Mantra
|Website
|Brand Manual
|Visual Extensions
|Manifesto
|Event Branding
|Design Collaterals
|Environmental Branding
|Brand Book
Context
In a world driven by the transformative power of education, the M S Ramaiah Group stands tall as the pioneer of trusted, quality education and healthcare. With a journey spanning seven decades, their sprawling 80-acre campus in the heart of the city houses 21 institutions that are committed to shaping the minds of tomorrow.
However, amidst intensifying competition and a rapidly evolving landscape, the M S Ramaiah Group recognised the need to modernise and revitalise some of their oldest institutions while showcasing their cutting-edge initiatives. Thus, an opportunity for transformation emerged, to reimagine the future and pave the way for a new era of educational brilliance.
Our Approach
We embarked on an immersive and enlightening journey spanning six months. Through 42 interviews and 8 workshops with the internal team, 8 focus groups with prospective students and their parents, and 20 interviews with partners and vendors, we delved deep into their vision, aspirations, and challenges.
We uncovered a deep insight—the M S Ramaiah Group was not just synonymous with legacy and trust; it possessed the power to embrace modernity and progressiveness. While the Group had spearheaded several new-age initiatives, the associations with the name ‘Ramaiah’ were primarily driven by lifestyle rather than expertise and excellence.