Socion

Where Impact goes to Multiply
SECTOR
Social Sector
SERVICES
Visual Identity
|Website
|Name
|Visual Extensions

Context
In the realm of social entrepreneurship, where technology serves as a catalyst for transformation, a visionary team, ex-Infosys and backed by the Nilekani family, embarked on a mission to amplify the impact of social innovators.





TESTIMONIAL
The Cracker and Rush team, led by Ashutosh and Ruhi, helped us develop the name and brand identity for our venture. They spent a lot of time understanding our vision, our service offering and our desired positioning in the market. They asked relevant questions and really understood and appreciated what we stand for and what we do. We are extremely happy with the choices and the associated narrative that they presented, which helped us in finalizing the brand identity. Cracker and Rush brings a very talented, creative and engaging team to the discussions. We had to get the exercise completed in some aggressive timelines and the team was very cooperative with that approach and delivered on time. We got very positive feedback on our brand identity and this credit goes to C&R! We would highly recommend Cracker and Rush to any prospective customers, who are looking for differentiated branding and marketing efforts for their organization.