together steel
Extending service excellence to new markets
SECTOR
Product
SERVICES
Visual Identity
|Strategic Mantra
|Website
Context
Together Steel is a sister company of Inframat, a leading manufacturer of GP pipes. With great success in the Indian market, the founders are ready to extend the same high standard of product and delivery excellence globally, with the first stop being Dubai and the middle east.
They needed a visual identity that is simple, yet leaves an instant impression in the new market.
Our Approach
We suggested retaining the same positioning and linkage to the parent company. An already established brand, Inframat is well recognised for its quality and service in its niche market.
We designed a logo in similar colours and drawing from the elements of Inframat’s visual identity. The Together Steel logo shows resemblance, yet stands out as a premium offering for the international market.
