Pioneering a New Era of Literature Education








Brand Architecture


Visual Identity


Strategic Mantra


Visual Language






Dr. Kalyani Vallath is a well-known name in the field as a teacher for people who want to take the NET English Literature test. Her impact is huge, and many of her students and followers on sites like Quora look up to her. Dr. Vallath had a big plan: to change how people thought about the arts, especially literature, and to get young people interested in the rewarding careers that are often overlooked in these fields.

Our Approach

We set out on a deep journey, starting with a brand visioning workshop. By talking to VTES students, we got a deeper look into the minds of the target audience and learned about their fears, hopes, and wishes. The brand’s reputation was built on Dr. Vallath’s charismatic teaching style and unmatched knowledge, but we knew that the brand needed to be bigger than just one person.


“Hundreds, even thousands, of entrepreneurs and businesses  are out there who do not know what they are worth. Who do not know how to take their ventures ahead with sure steps and get to be one among the best. I was one of them. Cracker+Rush has indeed given my company new life. I have personally come across many who offer to chart out an organizational identity for you, to help you develop a futuristic strategy. Perhaps they do a good job. But I didn’t experiment with any of them. I chose to work with C+R and that has been my best decision ever. No tall claims, no half-baked delivery. C+R tells you the truth, takes whatever money they deserve, and helps you make several times more, if you are ready to put in your best efforts. Yes, I have found them to fulfill every one of their promises. They have maintained high standards in all aspects of their work with us and this has completely transformed our identity and enhanced our potential. They are different. And they help you define your difference..”

Dr Kalyani Vallath
Founder & Managing Director

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