vallath

Pioneering a New Era of Literature Education

SECTOR

Education

SERVICES

Positioning

Narrative

Brand Architecture

Visual Identity

Strategic Mantra

Visual Language

Website

Naming

Context

Dr. Kalyani Vallath is a well-known name in the field as a teacher for people who want to take the NET English Literature test. Her impact is huge, and many of her students and followers on sites like Quora look up to her. Dr. Vallath had a big plan: to change how people thought about the arts, especially literature, and to get young people interested in the rewarding careers that are often overlooked in these fields.

Our Approach

We set out on a deep journey, starting with a brand visioning workshop. By talking to VTES students, we got a deeper look into the minds of the target audience and learned about their fears, hopes, and wishes. The brand’s reputation was built on Dr. Vallath’s charismatic teaching style and unmatched knowledge, but we knew that the brand needed to be bigger than just one person.

Shaping the Future

Working with Dr. Vallath led to a full rebranding project, which changed the name of the company from VTES to Vallath. This change marks the start of a creative change in higher education, which will be led by Dr. Vallath and her committed team. Vallath is going to change how people think about literature instruction and how it is taught.

NAMING

We suggested changing the name from VTES to Vallath. This change fits with Dr. Kalyani Vallath’s goal for the brand, which is to show that it is a well-known institution with more than just one person behind it. We recommended a simple brand architecture, bringing all initiatives under the name Vallath.

Visual Identity and Extensions

The logo is an extension of Dr Kalyani – her expertise and engagement. It is an ode to her personality that brings together both the left and right side of the brain. It is an expression of her unique ability to marry deep expertise in English literature with fun, playful interaction in the classroom.

The company identity was also turned into a visual language that is agile. The design uses a wide range of icons inspired by English literature. The Vallath difference is deepened by this new colour palette. It also brings it in line with global educational standards.

WEBSITE

The website went through a drastic revamp – with new offerings, a well-defined philosophy on English literature and dynamic visual language. It is set up to help people who want to go to college by giving them a good mix of knowledge, inspiration, and interaction.

View website here

Way Ahead

Vallath is ready to lead the change in literature education with a refreshed online presence and a strong brand identity. Team Vallath is changing the face of higher education with new ways of teaching, personalized mentoring, and a desire to give students more power.

Welcome to Vallath, a place where learning about literature changes lives and grows future leaders.

TESTIMONIAL

“Hundreds, even thousands, of entrepreneurs and businesses are out there who do not know what they are worth. Who do not know how to take their ventures ahead with sure steps and get to be one among the best. I was one of them. Cracker+Rush has indeed given my company new life. I have personally come across many who offer to chart out an organizational identity for you, to help you develop a futuristic strategy. Perhaps they do a good job. But I didn’t experiment with any of them. I chose to work with C+R and that has been my best decision ever. No tall claims, no half-baked delivery. C+R tells you the truth, takes whatever money they deserve, and helps you make several times more, if you are ready to put in your best efforts. Yes, I have found them to fulfill every one of their promises. They have maintained high standards in all aspects of their work with us and this has completely transformed our identity and enhanced our potential. They are different. And they help you define your difference..”

Dr Kalyani Vallath

Founder & Managing Director

Vallath