branding forHigher Ed
Universities that Lead and Inspire
Rise Above the Sea of Sameness
The landscape of Indian higher education is in a state of flux—increasing competition, evolving student needs, and rapidly advancing technology create a challenging environment for planning and growth of university brands. Moreover, as Indian universities forge global partnerships and offer exchange programs, they enter an even more crowded field.
For students, the options are abundant but the messaging often falls flat. Today’s universities need to move beyond the shallow promise of placements to captivate students by differentiating on a more meaningful level.
Elevating Impact and Identity for your Institution
- Find faculty who are not only smart but also passionate about shaping tomorrow’s leaders
- Build strong collaborations with businesses and other Universities to make learning even better.
- Stop wasting money on ads that devalue your brand. Connect with people who really care about what you offer.
- Don’t lose sight of why your institution was started. Reinforce your core values while also getting the numbers.
Education, unlike other services, is not just a for-profit. Universities and colleges are social institutions that contribute to the making of knowledge and leading people toward a better future. Most higher-ed institutions are founded on a commitment to change the world for the better and a point of view on how to do so.
Branding, therefore, is much more than salesy copy on a flier or photos of students placed. Branding for Universities is about crafting an Institutional Identity based on the strengths, and specialisation of the institution. The Institutional Identity creates alignment on all strategic decisions on partnerships, student experience, communication, and investments. It creates an identity that is differentiated, breaks through the clutter making your institution a clear choice.
…we wouldn’t have been where we are today without the phenomenal work you and your team have done since day one. C&R is as much a part of TC Global as any other core team in our company, if not more, and we look forward to a very strong future together. At the end, we are only just getting started, and have a long road ahead of us in which we have the pleasure of having you as a strategic partner!
Ruhi has been doing a tremendous job with the design and creative work around Microsoft Research India’s branding for the last few years. They have helped us establish a strong visual identity around the brand, keeping a constant look and feel while giving individual events their own identity. We are very happy with the work she has done for us.
Ruhi, Ashutosh and their colleagues are a dedicated and creative team. Ashutosh with his brand strategy and Ruhi with her creativity together have crafted for i-Cue a brand new identity that has helped position i-Cue for its future growth. They have been able to expertly transform the thoughts, vision and passion of i-Cue’s founders into form. i-Cue could not be more pleased with its new identity. Ruhi and Ashutosh’s involvement, understanding and intuitiveness has brought out i-Cue’s singularity and distinctiveness.
Many a times, I say that Ashutosh knows more about Unnati than we probably do. We have had a great journey with them. Whether we give them business or not, they will always be a part of our business. They have done this project largely pro bono and it doesn’t come that easy. We are really grateful to their team for this.
“Hundreds, even thousands, of entrepreneurs and businesses are out there who do not know what they are worth. Who do not know how to take their ventures ahead with sure steps and get to be one among the best. I was one of them. Cracker+Rush has indeed given my company new life. I have personally come across many who offer to chart out an organizational identity for you, to help you develop a futuristic strategy. Perhaps they do a good job. But I didn’t experiment with any of them. I chose to work with C+R and that has been my best decision ever. No tall claims, no half-baked delivery. C+R tells you the truth, takes whatever money they deserve, and helps you make several times more, if you are ready to put in your best efforts. Yes, I have found them to fulfill every one of their promises. They have maintained high standards in all aspects of their work with us and this has completely transformed our identity and enhanced our potential. They are different. And they help you define your difference..”
Crafting the institutional identity
A combination of Brand Strategy and Design
Institutional Identity is the secret sauce to sought-after service brands. It is the crystal clear distillation of the organisation’s point of view, communicated in a creative and consistent manner. It is baked into the organisation and rallies people both outside and within.
Institutional Identity is the foundation upon which sought-after brands are built.
Kyoorius In-book Award
Theme | 11 Feb 2023
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