…we wouldn’t have been where we are today without the phenomenal work you and your team have done since day one. C&R is as much a part of TC Global as any other core team in our company, if not more, and we look forward to a very strong future together. At the end, we are only just getting started, and have a long road ahead of us in which we have the pleasure of having you as a strategic partner!

Chief Brand Strategy and Community Partner

Ruhi has been doing a tremendous job with the design and creative work around Microsoft Research India’s branding for the last few years. They have helped us establish a strong visual identity around the brand, keeping a constant look and feel while giving individual events their own identity. We are very happy with the work she has done for us.

Head Communications

Ruhi, Ashutosh and their colleagues are a dedicated and creative team. Ashutosh with his brand strategy and Ruhi with her creativity together have crafted for i-Cue a brand new identity that has helped position i-Cue for its future growth. They have been able to expertly transform the thoughts, vision and passion of i-Cue’s founders into form. i-Cue could not be more pleased with its new identity. Ruhi and Ashutosh’s involvement, understanding and intuitiveness has brought out i-Cue’s singularity and distinctiveness.

Founder & CEO

Many a times, I say that Ashutosh knows more about Unnati than we probably do. We have had a great journey with them. Whether we give them business or not, they will always be a part of our business. They have done this project largely pro bono and it doesn’t come that easy. We are really grateful to their team for this.


“Hundreds, even thousands, of entrepreneurs and businesses  are out there who do not know what they are worth. Who do not know how to take their ventures ahead with sure steps and get to be one among the best. I was one of them. Cracker+Rush has indeed given my company new life. I have personally come across many who offer to chart out an organizational identity for you, to help you develop a futuristic strategy. Perhaps they do a good job. But I didn’t experiment with any of them. I chose to work with C+R and that has been my best decision ever. No tall claims, no half-baked delivery. C+R tells you the truth, takes whatever money they deserve, and helps you make several times more, if you are ready to put in your best efforts. Yes, I have found them to fulfill every one of their promises. They have maintained high standards in all aspects of their work with us and this has completely transformed our identity and enhanced our potential. They are different. And they help you define your difference..”

Dr Kalyani Vallath
Founder & Managing Director

Crafting the institutional identity

A combination of Brand Strategy and Design

Institutional Identity is the secret sauce to sought-after service brands. It is the crystal clear distillation of the organisation’s point of view, communicated in a creative and consistent manner. It is baked into the organisation and rallies people both outside and within.

Institutional Identity is the foundation upon which sought-after brands are built.