The Ramaiah group is recognised as one of the oldest and most sought-after names with a focus on Education and Healthcare. The 55-year-old group is responsible for over 20 institutions, each with reasonable autonomy and doing well individually. However, with intensifying competition, a need was felt to bring all these institutions under a unifying umbrella that would make the whole much greater than the sum of its parts.

Our work distilled the magnetic essence of the brand into the core value of ‘Experienced Advancement’ and ensured that its Thought Leadership was guided by the philosophy of ‘Devotion to Enlightenment.’

Based on these pillars, the whole group now flies under a common identity, with a scientifically designed naming and way-finding system for the entire campus. While the group continues to be known for its flagship engineering and medical colleges, the narrative is now putting a spotlight on some of the new age initiatives of the group, particularly those in the areas of applied sciences and integrated medicine.