Brand Strategy | Naming & Architecture
Brand Narrative | Logo & Baseline
Visual Extensions | Website
The Ramaiah group is recognised as one of the oldest and most sought-after names with a focus on Education and Healthcare. The 55-year-old group is responsible for over 20 institutions, each with reasonable autonomy and doing well individually. However, with intensifying competition, a need was felt to bring all these institutions under a unifying umbrella that would make the whole much greater than the sum of its parts.
Our work distilled the magnetic essence of the brand into the core value of ‘Experienced Advancement’ and ensured that its Thought Leadership was guided by the philosophy of ‘Devotion to Enlightenment.’
Based on these pillars, the whole group now flies under a common identity, with a scientifically designed naming and way-finding system for the entire campus. While the group continues to be known for its flagship engineering and medical colleges, the narrative is now putting a spotlight on some of the new age initiatives of the group, particularly those in the areas of applied sciences and integrated medicine.
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I always thought branding was about selling a concept or product, but here, Cracker & Rush was selling a commitment to an institution. We are happy to say that Cracker & Rush have put us on a new level of thinking.
Dr Naresh Shetty, President, Ramaiah Memorial Hospital
I really wanted to drive the idea that “I belong to this organisation, this organisation belongs to me” and with the branding system we brought in, this idea gets to everybody.
Dr S R Shankapal, Vice Chancellor, Ramaiah University of Applied Sciences